Bouldering Came First (2025)
COMMERCIAL SPOT
Produced, directed, edited & shot by LUZE (@shotbyluze)
Produced by:
Jaime López-Dóriga
Client: Belmez (@belmez.attitude)
Interviewed:
Javier Casas
Alejandro Piñán
Through a series of interviews with Javier Casas, founder of the bouldering brand “Belmez,” and Alejandro Piñán, an Asturian climber, this documentary piece explores how “bouldering” can become a way of thinking and a sense of belonging. Far from mainstream narrative, “Bouldering Came First” delves into the counterculture behind the movement and the creation of a community built around the wall.